Help Your Audience Find You On Social Media Networks.

As you search out your audience, it’s inevitable that you’ll miss people who might be interested in checking out your facebook and twitter feeds. The best way to capture those people as fans and followers is to help them find you.

Use keywords related to your publication in your posts. If you have an RSS feed to your Facebook or Twitter account, try using these keywords in your headlines so you get picked up in searches.

List yourself on Twellow: It’s like the yellow pages for twitter. You can list yourself by different categories like “Healthcare” or “Fashion.”

Expand your reach Being retweeted increases your twitter visibility. So how can you find people who will retweet you frequently? Twitter search “RT Keyword,” then follow the users who appear most. They’re most likely to start retweeting you.

Continually promote your social media networks from every outlet at your disposal. Promote from your website. Add it to your email signature. Promote Facebook on Twitter and Twitter on Facebook. Join groups pertaining to your topic. Let people know you’re there. The more people you reach, the greater chance there will be that someone else interested in your message will find you.

But don’t forget to find twitter followers—spammers, really--who don’t belong. I’ll talk about that next post.